APA Style

Jain, Subhash C. (1990). Marketing Planning & Strategy (3rd Ed.). Cincinnati, Ohio: South-Western Pub. Co..

Chicago Style

Jain, Subhash C. Marketing Planning & Strategy. 3rd Ed. Cincinnati, Ohio: South-Western Pub. Co., 1990. Text.

MLA Style

Jain, Subhash C. Marketing Planning & Strategy. 3rd Ed. Cincinnati, Ohio: South-Western Pub. Co., 1990. Text.

Turabian Style

Jain, Subhash C. Marketing Planning & Strategy. 3rd Ed. Cincinnati, Ohio: South-Western Pub. Co., 1990. Print.