APA Style

Kotler, Philip. et.al. (1999). Principles of Marketing (2nd European Ed.). Upper Saddle River, NJ: Prentice Hall.

Chicago Style

Kotler, Philip. et.al. Principles of Marketing. 2nd European Ed. Upper Saddle River, NJ: Prentice Hall, 1999. Text.

MLA Style

Kotler, Philip. et.al. Principles of Marketing. 2nd European Ed. Upper Saddle River, NJ: Prentice Hall, 1999. Text.

Turabian Style

Kotler, Philip. et.al. Principles of Marketing. 2nd European Ed. Upper Saddle River, NJ: Prentice Hall, 1999. Print.