APA Style

McDonald, Malcolm. (1989). Marketing Plans : how to prepare them, how to use them (2nd Ed.). Oxford, UK: Butterworth-Heinemann.

Chicago Style

McDonald, Malcolm. Marketing Plans : how to prepare them, how to use them. 2nd Ed. Oxford, UK: Butterworth-Heinemann, 1989. Text.

MLA Style

McDonald, Malcolm. Marketing Plans : how to prepare them, how to use them. 2nd Ed. Oxford, UK: Butterworth-Heinemann, 1989. Text.

Turabian Style

McDonald, Malcolm. Marketing Plans : how to prepare them, how to use them. 2nd Ed. Oxford, UK: Butterworth-Heinemann, 1989. Print.