APA Style
Kerin, Roger A., Mahajan, Vijay, Varadarajan, P. Rajan. (1990).
Contemporary Perspectives on Strategic Market Planning .
Boston:
Allyn and Bacon.
Chicago Style
Kerin, Roger A., Mahajan, Vijay, Varadarajan, P. Rajan.
Contemporary Perspectives on Strategic Market Planning.
Boston:
Allyn and Bacon,
1990.
Text.
MLA Style
Kerin, Roger A., Mahajan, Vijay, Varadarajan, P. Rajan.
Contemporary Perspectives on Strategic Market Planning.
Boston:
Allyn and Bacon,
1990.
Text.
Turabian Style
Kerin, Roger A., Mahajan, Vijay, Varadarajan, P. Rajan.
Contemporary Perspectives on Strategic Market Planning.
Boston:
Allyn and Bacon,
1990.
Print.