APA Style
Assael, Henry. (1993).
Marketing Planning & Strategy (2nd Ed.).
Fort Worth:
The Dryden Press.
Chicago Style
Assael, Henry.
Marketing Planning & Strategy.
2nd Ed.
Fort Worth:
The Dryden Press,
1993.
Text.
MLA Style
Assael, Henry.
Marketing Planning & Strategy.
2nd Ed.
Fort Worth:
The Dryden Press,
1993.
Text.
Turabian Style
Assael, Henry.
Marketing Planning & Strategy.
2nd Ed.
Fort Worth:
The Dryden Press,
1993.
Print.